ARSONEX
Arsonex is a next-generation cryptocurrency exchange platform designed to simplify and secure digital asset trading.
The Challenge
With the rise of cryptocurrency adoption in Iran, traders faced a major issue: inconsistent pricing across platforms. Most exchanges offered dynamic rates that led to unexpected differences in the final transaction value — making fast and reliable trading difficult.
Arsonex was built to solve this problem. It aimed to become a flat-rate crypto exchange tailored for Iranian users, enabling simple and fair trades with transparent pricing — and offering seamless access for users both inside and outside the country.
Our Approach
We worked with the client from the ground up, shaping the product experience to reflect clarity, reliability, and speed — all essential qualities for a modern exchange. Our contributions included:
- Delivering a flexible component library for the development team to scale efficiently
- Building clear flows for onboarding, KYC, and trading, with intuitive guidance at each step
- Designing a minimal, focused user interface that made trading fast and frictionless
Key UX Enhancements
Streamlined Identity Verification
→ Many users were abandoning the onboarding flow. We broke KYC into bite-sized steps with contextual feedback.
✅ Result: Higher KYC completion rate and smoother onboarding.
Transparent Pricing & Rates
→ Inconsistent pricing was a major pain point. We designed a clear, flat-rate system.
✅ Result: Increased user trust and transaction volume.
Transparent Pricing & Rates
→ Inconsistent pricing was a major pain point. We designed a clear, flat-rate system.
✅ Result: Increased user trust and transaction volume.
Transparent Pricing & Rates
→ Inconsistent pricing was a major pain point. We designed a clear, flat-rate system.
✅ Result: Increased user trust and transaction volume.
The Outcome
The result was a clean and confident trading experience, with flat-rate pricing at its core. Highlights include:
- Faster trade flow completion with reduced drop-off.
- A stronger brand presence, positioning Arsonex as a distinct offering.